Every one of these started as something I needed or thought I could improve ease of use. They are practical, opinionated, and made for people who run marketing for a living.
A fast campaign URL builder with naming rules built in. It enforces a consistent taxonomy as you type, so tracking does not drift the moment a second person touches it.
The convention behind the builder, written down. The taxonomy, the rules, and a governance model for keeping a multi-team analytics setup coherent over time. Pairs with the tool.
What the inbox actually requires now: SPF, DKIM, and DMARC tied to your sending domain, BIMI, the deliverability baseline major mailbox providers now enforce, and the list-quality and compliance checks that keep you out of spam. Ends with an audit script you can run.
Campaign, ad group, and ad setup best practices across Paid Search, Paid Social, and Paid Display. The principles that hold everywhere, the structure for each channel, and quick decision tables for the calls you make most.
73 production-tested AMPscript patterns and 8 multi-script recipes, with a ten-minute quick start and a 50-term glossary. Every entry tells you where it goes in SFMC and what it needs to run. The reference I wanted on day one.
Checkout links go live once launched.