I am a marketing automation and lifecycle operator. The work is email, CRM, paid media, and the connective tissue between them that decides whether any of it actually compounds.
Most of my career has been spent on the operations side of marketing: the part that does not show up in the campaign recap deck, but determines whether the campaign worked at all. Segmentation that holds up. Deliverability that does not quietly erode. Attribution honest enough to make a budget decision on. Platforms that talk to each other instead of around each other.
I have done this across very different rooms. A medical aesthetics company, an electric vehicle startup, a large real estate portfolio, and now residential homebuilding. Different products, the same underlying problem: turn a list of people into a predictable, measurable relationship.
The job has since shifted from running campaigns to building the machine that runs them. I own a Marketo Engage platform, write the API-triggered automations that assemble programs the moment a community goes live, and support the 19 marketers across 16 divisions who run on it. The wins I care about are unglamorous. A build that used to take a few hours and an agency invoice now runs itself. Attribution that reconciles instead of arguing with itself. Templates that hold their formatting in every inbox because they were checked in Litmus before they shipped.
I also build things on my own time. A campaign URL builder because I was tired of inconsistent tracking. A governance doc because conventions only work if they are written down. An AMPscript reference and an email build reference because the ones I needed did not exist when I needed them. These are not side projects so much as the natural output of doing the work and writing down what I learned.
The process is the same as the day job: take something messy and operational, and make it repeatable enough that other people can use it without me in the room.
Marketing Automation Manager. Own the Marketo Engage platform, build API-triggered automation, and train marketers across 16 divisions.
Digital marketing across a large real estate portfolio. Paid media at scale, lifecycle email in Salesforce Marketing Cloud, and the lead-to-lease funnel.
Marketing operations inside an electric vehicle startup. CRM, email, and acquisition under startup pace.
Lifecycle and demand work in medical aesthetics for Jeuveau. Built the provider locator and brand guidelines, and where a lot of the email discipline started.
B.S. in Marketing, Cum Laude, San Francisco State University. Based in California.
View my full resume.