Resume

Marketing automation, end to end.

Lifecycle and automation work across email, CRM, and paid media. The same operator behind the tools on this site.

Summary

Marketing automation manager focused on the systems behind lifecycle marketing. Seven plus years across Marketo Engage, Salesforce Marketing Cloud, paid media, and CRM. Hands-on with API-triggered automation, marketing attribution, and HTML email. Builds self-running programs out of manual processes and trains distributed marketing teams to operate them.

Experience
Marketing Automation Manager, Tri Pointe Homes
Oct 2025 – Present
  • Lead and optimize the enterprise Marketo Engage platform, owning email template, landing page, and form development with QA against brand, CAN-SPAM, and compliance standards.
  • Train and mentor 19 digital marketers across 16 divisions, advising on test strategy, performance gaps, and optimization opportunities.
  • Built an API-triggered automation (developed and tested in Postman) that populates tokenized email list programs when a community goes live on the website, saving an estimated 140 to 180 hours of build and QA per year across 70 to 90 launches and eliminating recurring agency build fees.
  • Automated base-content population for email journeys through an Asana ticket that fires an API call, saving roughly 5 hours per build across an estimated 45 to 55 journeys, about 225 to 275 hours annually.
  • Rebuilt the core email template on Marketo Engage Email 2.0 for brand consistency and faster builds, including a dynamic per-send tracking token validated in Litmus, then configured Marketo Measure attribution and led the Cloudinary DAM integration.
Digital Marketing Manager, Irvine Company
Jul 2024 – Oct 2025
  • Owned a $5M annual paid media budget across Google Ads, SA360, DV360, and Meta, delivering month-over-month and mid-month reallocations to senior leadership to drive leads and leases for high-availability communities.
  • Built performance-max, value-based bidding, new-customer-acquisition, and CDP audience campaigns that lowered CPMs 7% month over month and contributed to an 11.6% year-over-year profit increase.
  • Increased lead-to-lease conversion 20% and cut CPL 3% quarter over quarter through campaign consolidation and a portfolio-wide landing page audit.
Senior Digital Marketing Specialist, Irvine Company
May 2022 – Jul 2024
  • Built and managed all resident and prospect email in Salesforce Marketing Cloud, using AMPscript for personalization across the lifecycle.
  • Led SFMC platform configuration and audience database management, and migrated the company CRM from HubSpot to Salesforce.
Marketing Coordinator / Email Specialist, Fisker Inc.
May 2021 – May 2022
  • Developed email campaigns that produced the company's highest open rate at 52% and engagement at 13%.
Website Design Operations Lead, Evolus
Jun 2019 – May 2021
  • Launched the Find My Provider locator and authored brand and photo guidelines for the Jeuveau provider network.
  • Produced professional provider photoshoots end to end, scheduling sessions, directing the photographer, and building shot lists, then updated each provider's profile on the website with the new content.
Skills
Marketing automation API-triggered automation Lifecycle and nurture Audience segmentation Marketing attribution HTML/CSS email Email rendering and QA A/B testing Deliverability UTM governance Value-based bidding REST APIs
Tools
Marketo Engage Marketo Measure Salesforce Marketing Cloud Salesforce Sales Cloud AMPscript Cloudinary Contentful Postman Litmus Exclaimer Asana Tableau Figma Google Ads SA360 DV360 Meta
Certifications
Adobe Certified Professional · Marketo Engage Salesforce Marketing Cloud Email Specialist Google Ads Google Analytics HubSpot Email Marketing HTML
Education

B.S. in Marketing, Cum Laude, San Francisco State University.

The tools referenced here live on the Products page.