Working references I built for myself and kept reaching for. No signup, no email wall. Each one is a single page you can open and use.
The math and setup behind value-based bidding and Target ROAS across Google Ads, SA360, and DV360. Includes a calculator that returns the tROAS target your numbers actually support.
Campaign, ad group, and ad setup for paid search, paid social, and paid display. The defaults worth changing before launch, in one place.
What to configure before you trust a GA4 number, which report answers which question, the Explore moves worth knowing, and the metrics that mislead at face value. Current to 2026.
Row-level and summary formula patterns for report building in Sales Cloud. The ones I reach for, with the gotchas that change from one org to the next.
Free and ungated. No login, no email wall. If one saves you time, it did its job.