Writing

Notes from inside the funnel.

The first references are up, with more notes on the way.

Short, practical writing on marketing operations: deliverability that quietly erodes, attribution arguments worth having, the AMPscript that bites you at 4pm on a Friday. Things I have actually run into, and what I did about them.

Start with these:

Email Deliverability Reference

B2C Paid Media Setup Cheat Sheet

No thought-leadership theater, no engagement bait. For new pieces as they land, the best place is LinkedIn.

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