Free tool · v1.3

UTM Builder Pro

Build clean, validated tracking URLs in seconds. One at a time or in bulk. Made for teams that care how their attribution data reads downstream, with naming rules built in so tracking does not drift the moment a second person touches it. By Michael Urquidi II.

Quick templates

Website URL *the page you are sending traffic to

Source *utm_source

Medium *utm_medium

Campaign Name *utm_campaign

Term utm_term · keyword (optional)

Content utm_content · ad variant (optional)

Lowercase Spaces to hyphens Strip special chars Preserve URL params

Generated URL

Fill in the form above to generate your tracking URL.

Generate many URLs at once. Paste rows below in CSV format, one row per URL. The header row is required.

url,source,medium,campaign,term,content. The last two columns are optional.

The convention behind it

Naming rules only work when they are written down.

This builder enforces a taxonomy as you type. The full version, the taxonomy, the rules, and a governance model for keeping a multi-team analytics setup coherent over time, is a free template that pairs with the tool.

Get the UTM Naming & Governance template →