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Lifecycle & email
Journey design, segmentation, deliverability, and the AMPscript that makes personalization real. Built a program to a 52% open rate, not by luck.
Enterprise email, CRM, and paid programs are my day job. On the side I build the tools and references I wish someone had handed me earlier. Both live here.
Journey design, segmentation, deliverability, and the AMPscript that makes personalization real. Built a program to a 52% open rate, not by luck.
Platform migrations and the plumbing underneath them. Led a HubSpot to Salesforce move without losing the data or the team along the way.
Managed a $5M media budget across search and social, and the attribution to prove it moved a 20% lift in lead-to-lease conversion.
A fast, no-nonsense campaign URL builder with naming rules baked in, so your tracking stays consistent across every channel and every teammate.
The convention doc behind the tool. The taxonomy, the rules, and the governance model that keeps a multi-team analytics setup from drifting into chaos.
73 production-tested AMPscript patterns and 8 multi-script recipes, with a quick-start guide and a glossary. The reference I wanted on day one.