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Lifecycle & email
Journey design, segmentation, deliverability, and personalization with AMPscript. Built a program to a 52% open and 15% click-through rate.
Enterprise email, CRM, and paid programs are my day job. On the side I build the tools and references to help you, and myself. Both live here.
Journey design, segmentation, deliverability, and personalization with AMPscript. Built a program to a 52% open and 15% click-through rate.
Platform migrations and the plumbing underneath them. Led a HubSpot to Salesforce move without losing the data or the team along the way.
Managed a $5M media budget across search, social, and internet listing services. That work drove a 20% lift in lead-to-lease conversion.
A fast campaign URL builder with naming rules baked in, so tracking stays consistent no matter who builds the link.
The doc behind the tool: a full taxonomy plus a governance model for keeping setup consistent over time.
73 production-tested AMPscript patterns and 8 multi-script recipes, with a quick-start guide and a glossary.