Marketing Automation & Lifecycle

I make the complex simple.

Enterprise email, CRM, and paid programs are my day job. On the side I build the tools and references to help you, and myself. Both live here.

See the tools → About me

Past Lives Irvine Company Fisker Evolus

What I actually do

The work

Journey design, segmentation, deliverability, and personalization with AMPscript. Built a program to a 52% open and 15% click-through rate.

Platform migrations and everything in between. Led a HubSpot to Salesforce move without losing the data or team along the way.

Managed a $5M media budget across search and social, plus the measurement to back it. That work drove a 20% lift in lead-to-lease conversion.

All products →

A fast campaign URL builder with naming rules baked in, so tracking stays consistent no matter who builds the link.

The doc behind the tool: a full taxonomy plus a governance model for keeping setup consistent over time.

73 production-tested AMPscript patterns and 8 multi-script recipes, with a quick-start guide and a glossary.

Writing

Case studies, real world stories, lessons learned: things that break, and what I do about them. Things I tried, what I learned. Just experiences.

Read the notes →

Why this site exists

Writing down my knowledge and turning the useful parts into tools, references, and guides for myself and others.

If something here saves you an afternoon, it did its job.