I make marketing systems communicate.

I am a marketing automation and lifecycle operator. The work is email, CRM, paid media, and the systems that connect them so the channels share data and build on each other.

Most of my career has been in both digital marketing and the operations side of marketing. It rarely shows up in the campaign recap, even though it decides whether the campaign worked. That means segmentation that holds up under real data, deliverability that stays healthy, attribution solid enough to set a budget by, and platforms that pass data cleanly between each other.

I have done this across very different rooms. A medical aesthetics company, an electric vehicle startup, a large real estate portfolio, and now residential homebuilding. Different products, the same underlying problem: turn a list of people into a predictable, measurable relationship.

I also build things on my own time. The campaign URL builder started because inconsistent tracking got old. The governance doc is the conventions written down so they hold. The AMPscript reference is the one I went looking for and could not find. None of it is a side hustle. It is what doing the work produces when you write down what you learn.

It comes from the same instinct as the day job: take something messy and operational and make it repeatable enough for someone else to pick up and run.